One of the simplest and most efficient monetization ways is to use Google AdSense to monetize your website or app traffic with display advertising. However, even though it's a simple concept, you'll need to know a few details to be successful.
We'll show you how to get started making money with Google AdSense in this article. Keep in mind that we'll be concentrating solely on AdSense and ad optimization. We're not going to talk you how to make a traffic-generating website.
You'll need a website that is already producing traffic, or you should be working on one, to use this approach efficiently.
WHAT IS GOOGLE ADSENSE AND HOW DOES IT WORK?
AdSense is a publisher-to-advertiser advertising network. Publishers link their websites to the ad network, allowing advertisers to compete for the right to display their adverts on those sites.
When a website visitor clicks or watches an ad, the publisher receives a percentage of the advertiser's ad bid. The fee is calculated by Google based on the difference.
Google is picky about who they let into their advertising network. They want to retain the integrity of their ad network and keep the quality of their websites high.
There are a few basic conditions that any publisher must meet. You must be able to:
-18 years of age
-Have a separate Gmail account from your AdSense account.
-Make sure your website complies with Google's terms of service.
You need to comply with the Google program policies, but we also recommend a few additional requirements to ensure you get accepted.
This includes having a three-month-old website with at least 30 pages of original material and some traffic. The better and greater your earning potential, the more traffic your website attracts.
HOW LONG DOES IT TAKE TO GET APPROVED?
Publishers are often accepted within 24-48 hours, however approval can take up to 1-2 weeks.
DIFFERENT TYPES OF ADSENSE ADS
You're ready to start running AdSense advertisements and earning money after you've been approved. Before you do that, it's a good idea to learn about the various sorts of ad units.
There are five different types of AdSense ad units.
These include display, in-feed, in-article, matched content, and link ads.
Display ads: Typical responsive display ad units that accommodate most screen sizes. These advertisements can be used practically anyplace. This form of ad can be responsive, according to the screen size of the device on which it is displayed. It's also compatible with AMP and may be adjusted to have fixed sizes (Accelerated Mobile Pages).
In-feed ads: Ads that are native to a feed, sidebar, or list. They flow more organically and give the consumer a better experience.
In-article ads: Native advertising are those that blend in with the content of an article without interfering with the reader's experience.
Matched content ads: Ads that suggest your website's content to users, increasing pageviews, user time on page, and the likelihood that they will click on your ads.
Link ads: Ads in the form of text links that can be responsive or fixed in size. It shows subjects that are relevant to the content of your page.
CREATING YOUR FIRST AD UNIT
The advertisement space within a certain web page or mobile app where you display your ads is referred to as an ad unit. To do so, first build an ad unit, then paste the code anywhere on your website where you want the ad to appear.
It's simple to create your first ad unit, and we recommend starting with display advertisements.
Ad units can be added to your website in a variety of ways. You may need to alter the website code to add your ad units, depending on the website platform you're using. Some platforms include ad-supporting technology built-in, making it much easier to upload your ad unit code.
To display your adverts on systems like WordPress, you can utilise a variety of plugins, website widgets, and sitewide settings via themes.
THE MINDSET YOU NEED TO BE SUCCESSFUL
Give the system time to adjust and show you what it's capable of. If you're doing everything perfectly, it could take at least a couple of weeks for the numbers to start rising. "Doing the right thing" entails the following:
- You comply with the policies
- Your ads are highly viewable (IAB recommends at least 70% viewability)
- You publish high quality and engaging content which results in longer session duration
- You don’t flood your site with too many ads
- You make changes one at a time and monitor the impact on performance
When implementing changes, the goal is to determine which ones have bad vs favourable outcomes. If you don't have the discipline to launch an army of modifications all at once, you won't be able to trace which one caused the problem if something goes wrong.
Allow time for the initial launch — at least two weeks. Go ahead and experiment with your ad optimization tactics once the numbers have been thoroughly adjusted. Here are some things to think about optimising or experimenting with:
- Ad placements. Check out our guide to ad placements here.
- Ad sizes
- Ad format or colors
- Number of ads per page
- Auto ads (on versus off)
- Running AdSense as backfill on Google Ad Manager to compete in real-time with other demand partners you have in your stack
- Running AdSense hardcoded (not using an ad server)
Again, try one method at a time and give it a couple of weeks to see how it works. Run your reports and pay attention to the most crucial KPIs: viewability percent and CTR, as well as the total influence on revenue and CPMs.
Filter out ineffective or ineffective tactics. Continue optimising until you're happy with the results. Take note of seasonality; advertising spend is lowest in the first quarter of the year, so you can't compare performance in March and April. The first week of any month, like the first month of each quarter, is usually not terrific because advertising budgets are still being adjusted.
The bottom line is to make a plan and stick to it.
EASY ADSENSE AD OPTIMIZATION TECHNIQUES TO TEST
You can start looking at ad optimization techniques now that you've gotten a handle on Google AdSense and are producing some ad money. Consider the following two extremely effective strategies:
Auto ads – AdSense auto advertisements are a simple method to increase ad revenue while letting Google handle the heavy lifting. Google employs machine learning to automatically insert and optimise ad units into your website without overriding pre-existing ad units with auto advertising. With auto advertisements, you can also choose which type of ad you wish to utilise.
Sticky ad units – Sticky advertisements, also known as anchor ads, are meant to stay in place when the user scrolls down the page. Ads used in this manner result in greater viewability and ad revenue for publishers. When using Google AdSense to execute them, there are several limitations.
PROTECTING YOUR ACCOUNT AGAINST INVALID TRAFFIC & WHAT NOT TO DO
Invalid traffic can result in revenue clawbacks and a ban from AdSense for publishers. AdSense withholds a portion of ad profits due to invalid click activity using revenue clawbacks, which means you don't get paid for clicks on your advertisements.
If you thought getting a clawback was bad, an invalid traffic ban is even worse. If you get your account banned, it means that AdSense stops serving ads on your site. It’s also an uphill battle to get your account reinstated.
You don't want to waste time with invalid traffic because it can cost you money. Many AdSense publishers are completely unaware of this. That is why MonetizeMore has created the Traffic Cop service! Publishers are protected by Traffic Cop against the effects of illegitimate traffic, income clawbacks, and ad account bans.
Traffic Cop detects all types of illegitimate traffic while also preventing invalid traffic from seeing and clicking on your advertisements. We strongly advise you to take some steps to safeguard your business against erroneous traffic, and Traffic Cop is a highly effective and cost-effective option.It’s
HOW TO RAMP UP YOUR ADSENSE AD REVENUE?
AdSense is regarded as the entry level to earning ad money in the field of ad optimization. Many publishers earn a significant amount of money or a full-time income only via AdSense. These publishers, on the other hand, frequently have a lot of traffic and/or very high-quality visitors, and they use complex ad optimization techniques and extra ad networks to boost their ad revenue.
WHAT IF YOU DON’T GET ACCEPTED INTO ADSENSE OR WANT TO TEST OUT DIFFERENT AD NETWORKS?
AdSense can be a tough nut to crack, and publishers aren't always approved into the ad network. It may appear that all hope is lost, yet there are some options. Although AdSense is still one of the top ad networks available, we've found several terrific AdSense alternatives to explore.
When it comes to monetizing your website with advertisements and ad optimization in general, you must have a testing attitude. All ad networks are not created equal. Some concentrate on particular niches or verticals, while others concentrate on visitors from specific geographic areas. Every publisher's situation will be unique.
Our AdSense alternatives and ad networks list is the best place to start when deciding which ad network to use.
CONCLUSION
Finally, you're ready to tackle the AdSense and ad monetization world! Do you need assistance with AdSense ad optimization and maximising ad revenue? Our ad optimization specialists are ready to assist you in taking your company to the next level.
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